In India, total traffic has increased by 10 percent as more and more offices are moved from home to work or people are quarantined at home to prevent the spread of the coronavirus.
Demand for newsletters has also doubled in recent days and many retailers are asking for a week to replenish their stocks to meet the increased demand.
Rajan S. Mathews, executive director of the Association of Indian Mobile Operators, said the association’s members’ reactions showed a 10 percent increase in traffic, but rejected the fear of suffocating on the networks. The networks have sufficient capacity to cope with this increase and there is no cause for concern, he said.
Telecommunications companies currently use 65-70% of the network’s bandwidth. In other words, they have enough extra power to handle the new pressure without clouding the system, Matthews said.
In addition, the demand for the use of the network is being diverted or flattened because governments want to flatten the coronavirus curve. Demand in the mainframes, for example, fell sharply as a result of the closure of offices. This means that demand does not increase during peak periods, which can consume 90 to 95% of the system’s capacity. As a result, demand is distributed much more evenly across the city, without the network coming under heavy pressure.
Telecommunications companies such as Reliance Jio are also responding to the demand from prepaid customers for large amounts of data on their mobile phones. Jio has just introduced a new reload percentage that offers double the bandwidth for the same price. So if you want to increase your credit with Rs 21, you will now receive 2 GB instead of 1 GB, with 200 minutes outside the network.
Gio Bharti’s rival Eyrtel has seen an increase in the number of broadband customers at home. Airtel customers using broadband at home are now switching to faster speeds and higher quotas to support working and learning at home, the company’s spokesperson said.
Broadcasters and OTT (over-the-top) also benefit from this bonus when the number of viewers and new subscribers appear on their platforms.
In terms of content consumption, we see a 10% increase in the subway for our original content and a 5% increase for TV content through connected devices such as Amazon Fire and others. The number of our subscribers increased by 10% last weekend, according to Zee5’s Managing Director Tarun Katiyal. In addition, the number of viewers of children aged 2 to 14 has increased by 26%.
The operators of the OTT channel, which operates under Viacom 18, Voot Select, said that the number of subscribers who had to pay for the platform was 2.5 to 3 times higher than their expectations for this period.
Voot Select will soon release a lot of international content, with the exception of three original Hindi programmes and five regional programmes that have been filmed and are ready for broadcast. According to Ferzad Palia, head of Voot Select, Youth, Music and Entertainment UK, this will only contribute to the growth of the platform.
The question arises as to whether this increase in demand for entertainment should be controlled if it goes beyond that. After all, video already uses more than 60-70% of the network’s bandwidth. Telekom claims that the networks now have enough power to cope with this increase.
In Europe, however, Netflix has already decided to reduce the bandwidth by 25% without taking quality into account.